Pharmalot reports Novartis is hosting educational meals for MS patients. Don't know why this hasn't happened before as these events used to be hosted only for
HCPs. At least that was the case at my former employer. I wonder how this kind of policy would fly.
Personally, I'm for appealing directly to the patient. It puts the power of information in the hands of those who most needs it. Maybe this information is biased, but it's not worse than what had been presented in the past to doctors. Or not presented in Novartis' case.
No comments:
Post a Comment